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There is less than a month to the big HP european event. Here the top 10 reasons on why attend (from HP site):

  1. Vision: hear about HP’s vision for the future directly from Meg Whitman and HP’s top executives. Learn about new innovative technology that is shaping the industry and your enterprise.
  2. Strategy: understand how you can make big ideas happen in your enterprise with a strategic approach to converged cloud, information optimisation, security and risk management, and more.
  3. Technology: touch new products. See them work. Be there for the roll-out of the latest engineering marvels. Explore the HP Discover Zone that includes special access to HP Labs to get a view of future technology and inventions.
  4. Breadth: choose among 100s of business and technical sessions that expose you to the widest possible range of ideas. Attend demos, breakouts, keynotes, and tours. Explore pavilions and sponsor spaces.
  5. Focus: find just what you need — in your specialty. Sessions are grouped into ten tracks dedicated to today’s relevant topics such as converged cloud, information optimisation, security and risk management.
  6. Specialists: take advantage of a rare opportunity to meet 1:1 with HP experts. HP technology and business gurus are available for meetings via the HP Meeting Centre and the Partner Meeting Centre.
  7. Contacts: exchange ideas, information, tips, tricks, and best practices with people who share your interests. Meet with those you rarely get to see face to face and create new relationships with colleagues and customers.
  8. Sponsors: meet directly with top-tier industry influencers and see what HP and our partners are inventing together. Tap into the collective energy of our sponsor companies and see their innovations first hand.
  9. Insight: get a sneak peek at what HP has in development by attending one of our confidential disclosure sessions. You can apply for this unique opportunity to see what’s in the works for the next generation of HP products.
  10. Fun: have some. Top-notch entertainment and social events make your Frankfurt experience complete. At the Tuesday welcome reception and the Wednesday night HP party, you can take a break while you get to know fellow attendees.

To learn more and register to HP discove go on the event’s page.


Virtualization, Cloud and Storage Architect. Tech Field delegate. VMUG IT Co-Founder and board member. VMware VMTN Moderator and vExpert 2010-24. Dell TechCenter Rockstar 2014-15. Microsoft MVP 2014-16. Veeam Vanguard 2015-23. Nutanix NTC 2014-20. Several certifications including: VCDX-DCV, VCP-DCV/DT/Cloud, VCAP-DCA/DCD/CIA/CID/DTA/DTD, MCSA, MCSE, MCITP, CCA, NPP.