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Some weeks ago I’ve got the opportunity to speak with Steve Crawford, vice president of marketing and business development at Jamcracker Inc, about their solution and their vision about the cloud.

Jamcracker is a global leader in cloud services brokerage (CSB) enablement solutions. They help companies become cloud services brokers with their Jamcracker Services Delivery Network (JSDN) solutions. Jamcracker can help companies to unify delivery of private, public, or hybrid cloud services to your customers, through the channels, and to their employees.

Cloud computing offer serveral advantages but there are also different aspects that must be considered, for public, private and of course also of hybrid approach. With a “cloud broker” you can manage several aspects and solve some of the issues and the possible pains.

By quoting Gartner (2012 ): “CIOs and IT management are seen as the key people responsible for the end-to-end delivery of cloud services. As such, they should become familiar with the growing industry trend of cloud services brokerage, its maturing functionality and the role it can play in the delivery of cloud services.”

CloudServicesBrokeragesA Cloud Services Brokerages (CSB) platform could help to handle different cloud solution by providing:

  • Self-service catalog
  • User and service management
  • Cloud provisioning via service adapters
  • Authentication, authorization, access control
  • User support
  • Consolidated billing & reporting

The Jamcracker solution offer:

  • Complete CSB enablement solution = Quick time-to-market
  • Unifying services delivery since 1999–Proven platform, technology and business enablement–Delivering hundreds of services through dozens of Service Providers, Distributors and IT providers
  • Cloud services ecosystem enablement –Abstracting complex technology & business issues –Complete “out of the box” solution including platform, cloud integrations and managed services “wrap-around”
  • Technology and services agnostic–Flexibility to adapt to emerging needs
  • Complete enablement solution–Quick time-to-deployment

It is based on the following Cloud Services Brokerages workflow:



  • Catalog Management:
    • Service Definition and Integration: enables any service to be integrated into the master catalog
    • Catalog Management: multi-tiered catalog definition and management that enables creation and segmentation of catalogs
    • Jamcracker Service Delivery Network (JSDN): provides a catalog of 3rd party services with volume licensing and discounts
    • Service bundling: Enables bundling of public, private or hybrid service offerings
  • Self-Service Fulfillment: employees gain access to private and public cloud services, sanctioned by IT, via self-service catalog
  • Service and user provisioning:
    • Centralized Service and User Provisioning: all provisioning can be controlled from a central console
    • Policy-based automated provisioning: define complex dependent workflows, enables policy-based automation of workflows
  • Authentication, Authorization & Accesso Control:
    • Single Sign-On (SSO): use federated identity to provide access to all services with a single password
    • Roles-based authorization and access control: provides granular control of cloud services access based on user role and privileges
    • Password policy enforcement: enables uniform password policy across the enterprise
  • User and Service administration:
    • Centralize and automate CRUD events for services and users: provisioning, add-more, de-provision users from internal/external services
    • Centralize or delegate administration responsibilities: push policy and user management down to individual departments, etc.
  • Reporting and auditing:
    • Reporting, Notification and Exceptions Alerts
    • Service Usage Tracking and Auditing
    • Configurable roles-based dashboard views
  • Helpdesk ticketing & support:
    • Helpdesk console for user-submitted tickets
    • Multi-tier Support
    • Knowledgebase
    • Notifications and Alerts
  • Billing, metering & chargeback: billing Aggregation and Settlement and consolidated Show-back Reports regarding internal usage (applies to on-premise and external services)

Virtualization, Cloud and Storage Architect. Tech Field delegate. VMUG IT Co-Founder and board member. VMware VMTN Moderator and vExpert 2010-24. Dell TechCenter Rockstar 2014-15. Microsoft MVP 2014-16. Veeam Vanguard 2015-23. Nutanix NTC 2014-20. Several certifications including: VCDX-DCV, VCP-DCV/DT/Cloud, VCAP-DCA/DCD/CIA/CID/DTA/DTD, MCSA, MCSE, MCITP, CCA, NPP.