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Rubrik has announced that it has agreed to acquire Datos IO, a market leader in backup and recovery for NoSQL databases and big data file systems. Datos IO is the application-centric data management company for the multi-cloud world. Datos IO delivers a radically novel approach to data management, helping organizations embrace the cloud with confidence by delivering solutions that protect, mobilize, and monetize their data — at scale.

The acquisition of Datos IO will extend Rubrik’s reach into mission-critical cloud applications and databases increasingly adopted by application and DevOps teams at Fortune 500 companies.

Is an interesting move, maybe seems strange, but there isn’t a real overlap between the two companies and solutions… data protection is a market almost satuarated (after a period of contraction and reduction) and companies need to find something to differentiate them from the others. Rubrik move seems to keep the focus on the data protection, but adding unique capabilities for the application level awarness.

Business critical applications are changing… there are still relational databases and filesystems to be protected, but also other type of databases and other type of assets that can be equal business critical. Provide this kind of capabilities could be a smart move to focus at the enterprise and corporate segment.

Rubrik and Datos IO share a common vision for building a control plane that can automate, orchestrate, and secure data anywhere. By bringing together the two companies’ complementary product portfolios, Rubrik accelerates its mission to become the premier cloud platform for enterprises to orchestrate application data across datacenter and public cloud.

“As enterprises adopt NoSQL cloud databases to undertake digital transformation and AI initiatives, the need to manage and recover applications and data is becoming top of mind. We are excited to have Datos IO join the Rubrik family to accelerate innovation in how enterprises manage and recover this modern application stack,” said Bipul Sinha, Co-Founder and CEO, Rubrik.

Datos IO’s flagship platform RecoverX pioneers a radically new approach to comprehensive data management for modern cloud applications built on modern NoSQL databases (MongoDB, Cassandra, Couchbase, Amazon DynamoDB) and big data file systems (Cloudera, Hortonworks). Datos IO has filed 22 patents with foundational innovations in application-aware data management for enterprise use cases of backup and recovery, test/dev refresh, in-place analytics, and cloud mobility. Fortune 100 companies have chosen Datos IO to protect and manage their cloud applications enabling digital transformation, including three of the top Fortune 15 companies and the world’s largest home improvement retailer. Enterprises use these cloud databases and file systems to power bleeding edge mission critical applications in several domains: Internet of Things, artificial intelligence/machine learning, real-time analytics, eCommerce, security and mobile analytics.

Datos IO will continue to be led by Tarun Thakur as a new business unit called Rubrik Datos IO reporting to CEO Bipul Sinha.

See also: Rubrik Acquires Datos IO

Andrea MauroAbout Andrea Mauro (2785 Posts)

Virtualization, Cloud and Storage Architect. Tech Field delegate. VMUG IT Co-Founder and board member. VMware VMTN Moderator and vExpert 2010-18. Dell TechCenter Rockstar 2014-15. Microsoft MVP 2014-16. Veeam Vanguard 2015-18. Nutanix NTC 2014-18. PernixPro 2014-16. Several certifications including: VCDX-DCV, VCP-DCV/DT/Cloud, VCAP-DCA/DCD/CIA/CID/DTA/DTD, MCSA, MCSE, MCITP, CCA, NPP.


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