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The last event day has started at 8 AM with the general sessions “Efficient IT – Shifting from Operation to Innovation” with Stephen Murdoch (VP & GM of Public and Large Enterprise, EMEA).

In my opinion, this was the best general session of the entire event, maybe with a less impact compared with the one yesterday morning, with a lot of interesting points, like:  “Dell is focusing on people & process not just the technology”, “17% of IT hardware is storage 60% of storage cost is labour “, “shadow IT is when users just go out and do stuff to get it done”, “Unavailable IT complexity must be handle with automation/cloud or must become strategic”.

Also a new website and project has been announced: a unique space where IdeaStorm visitors like you can take part in hyper-focused idea-generating sessions. For more information see

The rest of the day was covered, as yesterday, by parallel sessions (some of them were a repeat of a previous one, but other were also more deep in technical details) and also the Hand-on Labs (pretty good the Equallogic related labs).

Finally, in the afternoon, I went away to go back.