Auwau is an european company based in Copenhagen, Denmark foundend in 2016, on a concept which goes all the way back to 2006.

Auwau was founded with the purpose of delivering easy-to-learn and easy-to-use self-service features for the IBM Storage Protect infrastructure (previously known as IBM Tivoli Storage Manager/TSM/Spectrum Protect, and now IBM Storage Protect).

The pursuit of this purpose has led to our product, Cloutility®, which is a web-based software solution for organizations wanting a single point of control to provide their S3 object storage and backup/data protection infrastructure as a service, i.e. “Backup-as-a-Service” (BaaS).

Actually they support six backup solutions:

• Seamlessly integrates with IBM Storage Protect
• IBM Storage Defender Data Protect
• IBM Cloud Object Storage (COS)
• Rubrik
• Cohesity
• PoINT Archival Gateway

More products will be added in the future!

The company name comes from: Automation and wow(wau)-factor.

Cloutility supports and seamlessly integrates with a mix of robust, scalable and secure data
protection and S3-storage technologies as a single pane of glass providing a central management, automation, multi-tenanancy, self-services (limited only to some backup solutions)

Additionally data from any system can be injected into Cloutility tenants for consumption measurement and billing automation.

Auwau is am on-premises solution (potentially there is also a SaaS version, but actual customers require on-prem), and is based on a Windows Server for the service and a SQL Server for the metadata.

Once you have installed Cloutility the following setup and configuration is plug-and-play. Just connect your backup and S3 servers to Cloutility and assign backups to tenants/business units.

Also it provides a very flexible and powerful billing engine to automate billing of your resellers, customers and departments. Create subscriptions and activate these on contracts at each customer and department.
Cloutility can generates a monthly billing foundation which includes all billing lines for all of
your customers and departments. For more information see: https://auwau.com/articles/recurring-billing-automation-for-data-protection-services

They have different customers around the world, including an Italian provider (Seeweb).